Privacy Policy
Last updated: March 2026 · Effective: March 2026
1. Who We Are
87 West LLC ("87 West", "we", "us", or "our") operates the cocktail bar located at 212 Fairhope Ave, Fairhope, AL 36532, and the website at 87westbar.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with us online or in person.
For enquiries regarding this policy, contact us at info@87westbar.com.
2. Information We Collect
We may collect the following categories of personal information:
- Contact information: name, email address, telephone number, and postal address when you contact us, make a reservation, or submit an enquiry.
- Usage data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages, collected automatically via server logs and analytics tools.
- Communications: the content of messages you send us via our contact form, email, or telephone.
- Cookies and tracking data: see our Cookie Policy below for full details.
We do not collect sensitive personal information such as financial account numbers, Social Security numbers, or health information through this website.
3. How We Use Your Information
We use your personal information for the following purposes:
- To respond to your enquiries and provide customer service;
- To process reservations and private hire bookings;
- To send you confirmations, updates, and operational communications;
- To analyse and improve our website and services;
- To comply with applicable legal obligations.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
4. Legal Basis (Federal & Alabama Standards)
Alabama does not currently have a comprehensive consumer privacy statute. We apply federal baseline standards under applicable federal law (including the CAN-SPAM Act, COPPA, and FTC Act guidelines) and industry best practices. We process your data on the following bases:
- Contract performance: processing necessary to fulfil a reservation or booking;
- Legitimate interests: improving our services and ensuring website security;
- Legal obligation: complying with applicable law;
- Consent: for optional communications, where we obtain your consent.
5. CCPA / California Residents
Although 87 West is not based in California, we voluntarily extend California Consumer Privacy Act (CCPA) rights to all users where operationally practicable. You have the right to:
- Know what personal information we collect, use, disclose, and sell;
- Delete personal information we hold about you (subject to exceptions);
- Opt out of the sale of personal information (we do not sell personal data);
- Non-discrimination for exercising your privacy rights.
To exercise these rights, contact us at info@87westbar.com.
6. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law. Contact form submissions are retained for up to 24 months. Website analytics data is aggregated and anonymised after 26 months.
7. Third-Party Services
We use the following categories of third-party services that may process your data:
- Website hosting: Microsoft Azure (data centres in the United States);
- Analytics: We may use privacy-respecting analytics tools. No personally identifiable information is shared with analytics providers;
- Point-of-sale / menu: Toast POS (see Toast's privacy policy at toasttab.com).
8. Security
We implement commercially reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. Our website is served exclusively over HTTPS. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
9. Children
Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy periodically. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of our website following any update constitutes your acceptance of the revised policy.
11. Contact
Privacy enquiries: info@87westbar.com · 212 Fairhope Ave, Fairhope, AL 36532 · (251) 270-0107
Terms & Conditions / Acceptable Use Policy
Last updated: March 2026
1. Agreement to Terms
By accessing or using the 87 West website (87westbar.com) or making any reservation or booking with 87 West LLC, you agree to be bound by these Terms and Conditions. If you do not agree, please do not use this website.
2. Governing Law & Jurisdiction
These Terms are governed by and construed in accordance with the laws of the State of Alabama, without regard to its conflict of law provisions. Any dispute arising out of or relating to these Terms or your use of this website shall be subject to the exclusive jurisdiction of the state and federal courts located in Baldwin County, Alabama. You consent to personal jurisdiction in such courts.
3. Use of the Website
You may use this website for lawful purposes only and in accordance with these Terms. You agree not to:
- Use the website in any way that violates any applicable federal, state, local, or international law or regulation;
- Transmit any advertising or promotional material without our prior written consent, including any "junk mail," "chain letter," "spam," or similar solicitation;
- Impersonate or attempt to impersonate 87 West LLC, an 87 West employee, or any other person or entity;
- Engage in any conduct that restricts or inhibits anyone's use or enjoyment of the website;
- Use any robot, spider, scraper, or other automated means to access the website for any purpose without our express written permission;
- Attempt to gain unauthorised access to, interfere with, damage, or disrupt any parts of the website, server, or network;
- Introduce viruses, Trojan horses, worms, or other malicious or technologically harmful material.
4. Intellectual Property
The website and its entire contents, features, and functionality—including text, graphics, logos, images, and software—are owned by 87 West LLC and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws. You may not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any material from our website without our prior written consent.
5. Reservations & Bookings
Online reservations are accepted subject to availability. 87 West reserves the right to cancel or modify reservations due to unforeseen circumstances. For private hire bookings, a separate agreement will be provided. Cancellation policies will be communicated at the time of booking.
6. Disclaimer of Warranties
THE WEBSITE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. 87 WEST LLC DOES NOT WARRANT THAT THE WEBSITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
7. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, 87 WEST LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF, OR INABILITY TO USE, THE WEBSITE OR ANY CONTENT THEREON. IN NO EVENT SHALL 87 WEST LLC'S AGGREGATE LIABILITY EXCEED $100.
8. Indemnification
You agree to defend, indemnify, and hold harmless 87 West LLC and its officers, directors, employees, contractors, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the website.
9. Links to Third-Party Websites
Our website may contain links to third-party websites. These links are provided for convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them.
10. Changes to Terms
We reserve the right to revise these Terms at any time by updating this page. Your continued use of the website following any changes constitutes acceptance of the revised Terms.
11. Contact
Legal enquiries: info@87westbar.com · 212 Fairhope Ave, Fairhope, AL 36532
Cookie Policy
Last updated: March 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently and to provide information to site owners. Cookies may be "persistent" (remaining on your device until you delete them or they expire) or "session" cookies (deleted when you close your browser).
2. Cookies We Use
We use the following categories of cookies:
- Strictly necessary cookies: Essential for the operation of our website (e.g., session management, security). These cannot be disabled.
- Functional cookies: Allow us to remember your preferences (e.g., your preferred menu view) to provide an enhanced experience. These are optional.
- Analytics cookies: Help us understand how visitors interact with our website by collecting aggregated, anonymised data (e.g., pages visited, time on site, referral source). We may use tools such as privacy-respecting analytics platforms that do not share personally identifiable data with third parties.
- Third-party cookies: Some embedded content (e.g., Google Maps) may set cookies from third parties. We do not control these cookies. Refer to the respective third party's cookie policy for information.
We do not use advertising or behavioural targeting cookies.
3. How to Manage Cookies
You can control and/or delete cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually;
- Block third-party cookies;
- Block cookies from particular sites;
- Block all cookies from being set;
- Delete all cookies when you close your browser.
Note that disabling cookies may affect the functionality of our website. For guidance on managing cookies in popular browsers:
To opt out of analytics tracking broadly, you may install browser add-ons provided by analytics services (e.g., Google Analytics Opt-out Browser Add-on).
4. Do Not Track
Some browsers transmit "Do Not Track" (DNT) signals. We honour DNT signals where technically feasible and do not engage in cross-site tracking.
5. Changes
We may update this Cookie Policy from time to time. The "Last updated" date reflects the most recent revision.
Accessibility Statement
Last updated: March 2026
1. Our Commitment
87 West LLC is committed to ensuring that our website is accessible to everyone, including people with disabilities. We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA, as published by the World Wide Web Consortium (W3C).
2. Measures Taken
To support accessibility, we have taken the following measures:
- Providing text alternatives for non-text content (images, icons);
- Ensuring sufficient colour contrast between text and background;
- Using semantic HTML elements and ARIA landmark roles for screen reader navigation;
- Ensuring all interactive elements are keyboard accessible;
- Labelling all form inputs with associated labels;
- Avoiding content that flashes more than three times per second;
- Providing visible focus indicators for keyboard navigation;
- Ensuring the website is usable with browser zoom up to 200% without loss of content or functionality.
3. Known Limitations
We are continuously working to improve our accessibility. Some areas may not yet fully conform to WCAG 2.1 AA, particularly dynamically loaded content (menu data fetched from our point-of-sale system) which may have limited ARIA labelling. We are actively addressing these issues.
4. ADA Compliance
87 West LLC is committed to compliance with the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act to the extent applicable. Our physical premises at 212 Fairhope Ave, Fairhope, AL 36532 are designed to be physically accessible. Please contact us if you require specific accommodations.
5. Feedback & Contact
We welcome feedback on the accessibility of our website. If you experience any barriers or have difficulty accessing content, please contact us:
We aim to respond to accessibility feedback within 5 business days and to address substantive issues within 30 days.
6. Enforcement
If you are not satisfied with our response, you may contact the ADA National Network at 1-800-949-4232 for assistance.